Acceleration is the rate of change of speed. To accelerate quickly (high acceleration) is to have a change of speed in a period of time. To accelerate slowly (low acceleration) is to have a change of speed in a period of time.
where
This can be summarised in the following 'magic triangle':
A acceleration means the object is slowing down i.e. the final speed, v is less than the initial speed, u. This type of change in motion is given a number of names: Slowing down; Decelerating and; Retardation. The particular name used depends on the particular situation.